In the early 2000s, the internet began to reshape industries across the globe. Among the sectors experiencing this transformation was the gambling industry. Traditional brick-and-mortar casinos and betting shops faced increasing competition from online platforms, offering convenience and a broader range of options to consumers. This shift prompted the need for a cohesive approach to regulate and promote responsible gambling practices across Europe.
Recognizing the necessity for a unified voice, the European Gaming & Betting Association (EGBA) was established. Based in Brussels, EGBA serves as the trade association representing the leading online gaming and betting operators licensed and regulated within the European Union. Its mission is to advocate for a well-regulated online gambling market that ensures consumer protection and promotes responsible gambling Angkasa 338.
Championing Responsible Gambling
One of EGBA’s primary objectives is to enhance player protection. In 2023, a record 65% of European gamblers utilized safer gambling tools, marking a 14% increase from the previous year. Notably, 37% of these users activated safety measures voluntarily, underscoring a growing awareness and commitment to responsible gambling practices. The most commonly used tool was deposit limits, favored by 70% of those who engaged with safety features.
To further this cause, EGBA members sent out 67.6 million messages to customers promoting safer gambling, a 49% increase from 2022. These communications included personalized messages based on individual gaming behavior, demonstrating a tailored approach to player engagement.
Economic Impact and Market Growth
The European gambling market has shown significant growth in recent years. In 2024, the total gross gambling revenue (GGR) reached €123.4 billion, with online gambling accounting for €51.1 billion—representing 40% of the market share. This marks a significant milestone, as online gambling now constitutes a substantial portion of the European gambling landscape.
Looking ahead, the market is projected to continue its upward trajectory. By 2025, the European gambling market is expected to grow by 3.5% year-on-year, reaching €127.7 billion. Online gambling is anticipated to maintain its momentum, potentially accounting for an even larger share of the market in the coming years.
Addressing the Black Market Challenge
Despite the growth of the regulated market, challenges persist. The black market remains a significant concern, with millions of Europeans engaging in unregulated gambling activities. For instance, in France, there were approximately four million illegal players in 2023, surpassing the 3.6 million bettors in the legal market. Similarly, in Germany, only 50.7% of online gambling revenue was channeled through legal operators, indicating a substantial portion of the market remains unregulated.
EGBA advocates for a balanced regulatory approach that addresses these challenges while ensuring the competitiveness of the legal market. By promoting effective regulation and consumer protection, EGBA aims to reduce the appeal of unregulated gambling options and enhance the integrity of the industry.
Commitment to Sustainability and Social Responsibility
Beyond regulatory efforts, EGBA and its members are dedicated to contributing positively to society. In 2023, they allocated €61.2 million to problem gambling research, education, and treatment services. Additionally, €151.4 million was donated to various charities and community initiatives across Europe, reflecting the industry’s commitment to social responsibility.
The association also emphasizes environmental sustainability. In 2023, the industry consumed 253.4 GWh of energy, with 71.8% sourced from renewable energy. This commitment to sustainability aligns with broader global efforts to reduce carbon footprints and promote eco-friendly practices within the industry.
